*The Following Press Release Was Issued By RCPMK*
NEON16 PARTNERS WITH THE NFL FOR FIRST-EVER “POR LA CULTURA” MIXTAPE
THE MUSIC PROJECT WILL BE LED BY MULTI-PLATINUM SELLING CREATIVES ONE SIX AND HITMAKER TAINY
September 15, 2022 (Miami, FL) – Today, the NFL announced as part of their “Por La Cultura” initiative, a partnership with production powerhouse, NEON16 to release its first-ever “Por La Cultura Mixtape” led by multi-platinum selling creatives One Six and hitmaker, Tainy.
The collaboration will comprise a series of exclusive tracks, including newly released power collab “Rómpela” featuring Yandel, El Alfa and Will.I.Am, which is the first track on the mixtape and backdrop of the “Por La Cultura” campaign kickoff spot, titled “The Celebration.” In addition to the TV spot, “Rómpela” will be included in league and local level activations and content throughout the 2022 season.
“We are happy to once again partner with the NFL in impacting culture. Football is an American tradition that has now become a household tradition for Latinos too; and to be able to influence the music played in games and campaigns is exciting and allows us to continue to push our culture forward,” comments Lex Borrero (NEON16, One Six).
This partnership announcement comes on the heels of an unforgettable NFL Kickoff performance by J Balvin and Trueno, which got fans and Clubs more excited and eager than ever to connect with Latin culture in dynamic ways.
Kicking off Latino Heritage Month on September 15, the NFL’s “Por La Cultura” (For the Culture) campaign highlights Latino players, coaches and staff, celebrates Latino excellence and tells authentic stories of the community all season long. The initiative features a variety of cultural and community-driven activities at both the national and local level and this season, the league introduces new partnerships and activations that are designed to celebrate “la cultura Latina.”
NEON16 was founded by industry veteran Lex Borrero and iconic producer Tainy. Voted the #1 Most Innovative Music Company by Fast Company in 2021, the talent and idea incubator is one of the leading media and entertainment companies in the industry. Famed producer and artist Tainy, is the mastermind behind some of music’s most iconic hits. A three-time GRAMMY© nominee, three-time Latin GRAMMY© and multiple BMI Award Winner, Tainy has been churning out career-defining hits for countless artists, as well as his own. NEON16’s management roster includes Yandel, Dylan Fuentes, Kris Floyd, Manuel Lara, Rudeboyz and Jodosky. NEON16 partnered with Paramount and Nickelodeon to executive produce the The Spongebob Movie: Sponge On The Run movie soundtrack, as well executive produced Selena Gomez’s first all Spanish-language album “Revelacion.”
Under NEON16’s live division the company has hosted several experiential events including “Roc Da Court” Celebrity Basketball Game, “Esports Celebrity Tournament,” “Kids that Grew Up Reggaeton Art Basel show” and “NEON Cup,” a celebrity soccer game. In addition, NEON16 remains steadfast in its commitment to give back and through its multimedia charity initiative HUMAN (X), launched in 2020, it looks to spotlight and fund important causes by creating tangible solutions. The philanthropic initiative launched “Pa’ La Cultura” a single benefiting NDLON (National Day Laborer Organizing Network) to help immigrants impacted by the COVID 19 pandemic and ART/WORKS fellowship program which lifts the voices, cultural expression, and profile of immigrants, refugees and artists advancing migrant rights.
In 2021, Lex Borrero partnered with industry legend Tommy Mottola to launch NTERTAIN a multimedia company focused on creating content that portray Latin narratives. The company’s first production “Los Montaners” featuring Ricky Montaner and his famous family is underway now. Adding to the talent incubator’s television production credits is the upcoming Netflix talent competition series, La Firma (The Signing). The series stars heavy hitters Rauw Alejandro, Yandel, Nicki Nicole, Tainy and Borrero, who is the show’s creator. Filming just wrapped and is slated for release this Fall.
ABOUT ONE SIX:
One Six is composed of Lex Borrero and Ivan Rodríguez, the creative and executive team behind the success of music company NEON16 and production house NTERTAIN. The duo has been behind the GRAMMY® nominated “Revelacion” album by Selena Gomez, the international hit “Un Día” by J Balvin, Bad Bunny, Tainy and Dua Lipa, and the Latin Grammy Nominated “Agua” by J Balvin and Tainy. The pair is also the creative force behind Tainy’s groundbreaking live performance show and the highly anticipated upcoming broadcast shows “Los Montaners” on Disney+ and “La Firma” on Netflix.