*The Following Press Release Was Issued By Mora/May Agency*
BAD is comprised of NYC-based duo Julia Brex and Jackson Hoffman. Having met in high school, the two have been writing and recording music together for about a decade. While they mainly focus on pop songwriting and production for other artists, BAD was born out of a passion for funk music. That passion combined with their musicality and an incredible group of fellow musicians led to the release of their debut EP ‘GOOD,’ which has been making listeners dance across the globe.
Inspired by their love for funk grooves and pop sensibilities, BAD pulls elements from throwback funk and soul, 90’s and early 2000’s pop and R&B and contemporary pop and hip-hop. Brex and Hoffman succeed in creating a sound which allows the music to come across as nostalgic, yet fresh, throwback, yet brand new.
Bursting with exuberance and strutting with confidence, debut single ‘Refresher’ shimmers with funk-fueled melodies, 80’s electronic instrumentation and a vibrant horn section. ‘Sweat’ follows suit, while delivering animated sonic soundscapes and fun, dance-worthy rhythms. The ultimate Summer bop sparked inspiration from the 90’s workout Barbie aesthetic.
A frequent theme throughout BAD’s music is an overall sense of fun, lightheartedness and self-empowerment, with the utmost desire to make people feel-good and move. The single “Jupiter” is a pop dance banger all about partying with our extraterrestrial friends in otter space.
BAD is the fun and cheeky musical duo we all need.
Their new single “Bubblebath” is a song about self-care! “It’s about taking time for yourself, washing all the negativity off your skin and letting it circle down the drain and out of your life. We give so much to our jobs, our families, our friends, our romantic relationships and this song is a reminder to give to yourself.”
The quirky song features 80s-inspired synths, playful melodies and bouncy funk inspired soundscapes. BAD have received acclaim from the likes of LADYGUNN, Live Nation Ones to Watch, Earmilk and have been added to Spotify’s Fresh Finds playlist, as well as H&M’s worldwide in-store playlists.