By Nicholas Jason Lopez
Eager to find a way to support venues, artists and crews alike, musicians Cisco Adler and Donavon Frankenreiter founded NoCap, a company that strives to provide a one-of-a-kind “digital experience” that assists acts to hold can’t-miss events, which has led them to work with Machine Gun Kelly, Foo Fighters, Weezer and Kehlani.
Each NoCap show brings opportunities for exclusive content and merchandise, as well as VIP and Meet & Greet upgraded experiences.
Most recently, NoCap showcased “Decades: Season Two,” a four-part streaming series with Bad Religion throughout June that tackled their four-decade catalog in-depth, as well as legendary singer-songwriter Jimmy Buffet’s first ticketed livestream of 2021 at the Belly Up Tavern in Solana Beach, Calif. on June 20, 2021.
The Music Bugle had the opportunity to talk with Adler about NoCap and more.
Music Bugle – What gave you the idea to hold online summer shows?
Cisco Adler – Covid was the spark. The catalyst event and the lightbulb went off. This is the future. Online events in general is a new realm with tons of creative opportunities and ways for artists to give fans around the world a communal feeling.
Music Bugle – To you, what makes a great show?
Cisco Adler – That! A communal feeling of “Wow!” Knowing you all experienced that…
Music Bugle – How have you been affected by the COVID-19 pandemic?
Cisco Adler – I am always looking for ways to evolve and adapt and I think this was a big test. For me, it was an obvious opportunity to work on yourself and your future plans.
Music Bugle – What inspired the “NoCap” name?
Cisco Adler – No capacity. An unlimited digital space with people from around the world, sharing an experience around music, content and lifestyle connection.
Music Bugle – Who are you listening to right now, music-wise?
Cisco Adler – Gabriel Black, Denm, Stay Over, Phem, Mills, Beauty School Dropout. All the kids in the “neighborhood” making good noise.
Music Bugle – Where do you go when you need a break?
Cisco Adler – Hawaii.
Music Bugle – What does today’s music industry need more of?
Cisco Adler – Artists making money.
Music Bugle – What has been your biggest challenge lately?
Cisco Adler – Articulating the future when I can see it and some will inherently be slow. Patiently watching them come around…
Music Bugle – What do you hope for by the end of 2021?
Cisco Adler – That I have established NoCap as a premiere artist-forward, industry partner in the digital and physical space.
Music Bugle – What’s a quote that motivates you to keep doing what you do?
Cisco Adler – Quotes don’t motivate me. Goals do.