*The Following Press Release Was Issued By Fly PR*
|DEREK DAY SMASHES DIGITAL DISCONNECT WITH “CLICK ON ME,” |
THIS NEW VIDEO SINGLE OUT NOW
Los Angeles, CA – Cross-genre rock ‘n’ roller Derek Day is emerging from the creative cauldron of quarantine with a timely, provocative new work, “Click On Me.” He’s joined by venerable Living Colour guitarist Vernon Reid, whose eclectic career blending everything from punk to funk is a natural complement to Day’s own wide-ranging influences.
The “Click On Me” single, and its accompanying 3D animated music video, made their global debut on September 17th. A live recording of the track taped at the NAMM Show in Anaheim earlier this year (courtesy of Jam In Van) can be viewed in this link tiny.cc/dj2nsz.
Day’s lyrics in “Click On Me” are a thoughtful meditation on themes of loneliness, desire and artifice in how people present themselves in the crafting of their online identities. “It’s a song of longing,” the artist says. “In this day and age, everyone is so hungry for connection…We show this life that we want to be perceived as living—‘Hey, we’re at be beach, I’m living this great life’—but really, behind it, we’re not really feeling that and we’re wasting the moment.”
Reid, who co-wrote, produced, and arranged the track, explains that “Click On Me is a song that’s on the pulse of the obsessions, distractions, desires, distortions and connections that define modern life in our present fractured moment.”
The track is the result of a collaborative process between Day and Reid, which began as 2018 dawned. “I took a plane out January 1st, three in the morning,” Day recalls. “I went to his house every day at seven A.M. and just tried to write some music. He told me to look up people like Kudisan Kai, Warren Cuccurullo, Elliot Easton…these listening sessions put us in a certain place to be like, ‘Alright, let’s make a rockin’ song.’ Something kind of old-school, but also modern.”
The unique circumstances of the COVID-19 pandemic have also factored into the timeliness of “Click On Me,” with people now spending more time than ever communicating with one another from behind the digital veil. In particular, it affected the production of the track’s music video and the decision to largely animate it in lieu of having cast and crew sharing space on a physical set. Director/editor and visual effects artist Jeremy Ian Thomas (Valerian and the City of a Thousand Planets) is “going through hell making it happen,” Day jokes.
“I was immediately intrigued by the concept,” Thomas says. “The idea that in a world of hyper connectivity our access to technology was creating a disconnect. This brought up a lot of philosophical quandaries around what it means to be human. Once I got an opportunity to speak with Derek and hear his heart, I knew I wanted to be involved.”
In a final bit of thematic synchronicity, the Los Angeles native musician will be celebrating the release of “Click On Me” with a socially distanced virtual live show streaming on Facebook Live (date and time TBA).
Derek Day’s signature sound is driven by a wide variety of influences, including classic rock ‘n’ roll, R&B, soul, funk and pop. A guitar virtuoso who marries licky riffs with manic vocalizations, Day has plenty to offer hardcore music insiders and casual listeners alike. At only 24, his star is on the rise. His 2018 neo-rock single “Social Kitten” kicked off an overseas tour in Sweden and England, where he played the politically charged Byline Festival, headlined by Pussy Riot. Day has been welcomed onstage by the likes of Steve Vai, Moby, Ted Nugent and Slash. As a first-generation American who started out as a self-taught street performer in Santa Monica, his hybrid style resulted from experimentation that continues to this day in his collaboration with Living Colour’s Vernon Reid and this unpredictability forms the backbone of a rich and growing sound catalog. In addition to his solo efforts, Day can be heard fronting the band Classless Act to rave reviews. Nationwide satellite radio persona Eddie Trunk has called Day a “talented kid, very impressive and a promising, great player.”
Written by Derek Day and Vernon Reid.
Produced and arranged by Vernon Reid.
Recorded at Hybrid Studios.
Josh Brooks, Engineer.
Mastering by Steve Fallone at Sterling Sound.
Finishing and Mixing by Strawhorse Studios.
Thomas Ross Johansson, Engineer.
Muscians on recording:
Derek Day – Lead/rhythm guitar and lead/background vocal
Alan Toka – Drums
Ben White – Bass
Derek Day band:
Derek Day – Guitar/Vocal
Alan Toka — Drums
Leanne Bowes – Bass/Vocal
Visit Derek Day online: