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At one time we might have considered someone who referred to their followers as some sort of ideological or religious fanatic. Followers, a term now ubiquitous, still refers to something telling in relation to the cult of the self. Its existence as a banal social media metric does not fully dispel the whiff of the fanatical.
My latest song plays with those questions: the artificiality inherent in having an online presence, the deal we make with our own devils to do so, and what we wager for better or worse in those transactions.
Created in collaboration with new media artist Evan Pearce of Notfortheireyes, the video for “Followers” depicts the quest for online approval descending into a nightmare of virtual reality, datamoshing, machine learning virtual reality, and video synthesis that pushes the now ubiquitous frame of social media into a dark dystopia.
Watch the official music video for “ Followers” on YouTube
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