Gibson Brands Announces Promotion Of Mat Koehler To Vice President Of Product

*The Following Press Release Was Issued By Prime PR*

Gibson Brands Announces Promotion of Mat Koehler to Vice President of Product
Mat Koehler

NASHVILLE, TN (August 31, 2023) Gibson, the iconic leading American instrument brand, is proud to announce the promotion of Mat Koehler to the role of Vice President of Product at Gibson Brands, reporting to Cesar Gueikian.  

In his new role, Mat will continue leading the product development team, expanding his responsibility across Instruments and Sound, two key pillars of Gibson’s global brand strategy and business organization. 

“Mat has been instrumental in the evolution of Gibson’s portfolio architecture and is successfully leading the way across research, design and development for all Gibson Brands,” says Cesar Gueikian, President and CEO of Gibson Brands. “He is an extraordinary custodian of our iconic past and he will continue to innovate, empowering musicians and music lovers with new and exciting products as a steward of our future.” 

“I am truly honored and grateful for the opportunity to serve as the Vice President of Product at Gibson Brands,” says Mat Koehler. “I am excited to lead our exceptional team as we embark on this new chapter, shaping the future of our industry. Together, we will continue to inspire and deliver unparalleled value with instruments and sound.” 

Mat has been leading research, design and development creating new product introductions for GibsonCustom ShopAcoustics, the Murphy LabEpiphone and Kramer. As Vice President of ProductMat will add the responsibility of leading research, design and product development for amplifiers, effects and pro-audio, across all brands, including, Mesa Boogie, Maestro and KRK.  

Mat comes from a musical family, growing up near Les Paul’s hometown of Waukesha, Wisconsin with two uncles working at nearby musical instrument stores. Mat’s curiosity with guitars turned into a passion centered around Gibson and Epiphone and after running a vintage guitar business for many years, Mat joined Gibson in April of 2016. He started as a product specialist for Gibson Custom Shop and Gibson Memphis and became the Custom Shop Product Manager in 2018 and Head of Product Development the following year. Mat’s passion for guitar history has led him to be considered one of the top vintage guitar experts in the world, and also enables his work maintaining and recovering Gibson archive assets. 

To view all current career opportunities at Gibson Brands, visit: 













About Gibson:

Gibson, the leading iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for 130 years. Founded in 1894 and headquartered in Nashville, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brands portfolio includes Gibson, the leading guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, which has been on every stage since 1873, Kramer, the original MADE TO ROCK HARD guitar brand, MESA/Boogie, the home of tone, KRK, behind great music for over 30 years, and Maestro, the founder of effect pedals. Gibson Brands is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands. Explore more at Gibson.comGibson App, and on Gibson TV, follow us on InstagramX and Facebook, and visit us at the Gibson Garage.

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