*The Following Press Release Was Issued By The Playground PR*
Award-Winning Cashmere Electronica Band KARMACODA SHARE ‘Time Flies’ Video
LABEL: Sola Musa Music
WATCH: KARMACODA – ‘Time Flies’
Image credit: Gianfranco & Victoria Bichine
“While the production is gorgeous, there’s also a refinement to their songwriting, with those contoured edges applying a fresh intensity to the work.” – CLASH Magazine
“There’s a fundamental soulfulness to the music, powered by Jessica’s languid vocals and the mellow instrumentals that create a relaxing soundscape for the listener to get lost in.”– Notion Magazine
“While creating their otherworldly music, Karmacoda prioritise their lead singer Jessica Ford’s stunning vocals and the sophisticated production style.” – Hotpress
“Feelings and lived experiences are united in a song where smooth piano and jazz-infused notes meet.” – Metal Magazine
“KARMACODA shows off their unique style and genre borderless artistry.” – CelebMix
“Highlights include the sensuous, romantic “Make Me the One,” rippling with velvety textures flowing elegantly as Jessica’s tones infuse the lyrics with ardent passionate colouration” – Medium.com
”Mixing up soul, electro and R&B in with the band’s smart and sassy alt-pop means that Slow Down, Melt and Catch Fire is a smouldering smart slice of 2021 from beginning to end.” – Backseat Mafia
At home in the USA, retrospective band KARMACODA shared the official video for their single ‘Time Flies’ via Sola Musa Music. Following the release of their single ‘Time,’ the new video is the first to be shared off of their latest album Lessons in Time. It was shot and directed by Gianfranco Bichine and adds to the band’s catalogue of award-winning music videos. This list is not limited to the two Hermes Creative Awards Platinum-winning videos ‘Lo-Fi Girl’ and ‘Make Me The One’ or the music video for ‘Blue,’ which won three Davey Awards: Gold for Online Film & Video Music video, Silver for Best Use of Music, and Silver for Craft Best Use of Animation.
Based in San Francisco, USA, KARMACODA is comprised of Jessica Ford (vocals), Brett Crockett (aka B. on vocals and producer) and Japanese-American multi-instrumentalist Eric Matsuno (bass and other unique elements). The trio’s sound has been compared to a unique mix of Paloma Faith, Adele and Pixie Lott. In the press, the band has earned support from CLASH Magazine, Wonderland Magazine, Notion Magazine, Magnetic Mag, Hotpress, Metal Magazine, Medium, Backseat Mafia, CelebMix, Son Of Marketing, VENTS Magazine, HMWL, EDM Identity, Faze Magazine and Decoded Mag. On radio, their music has been aired on NPR Music and Irish National radio RTÉ 2XM’s Dan Hegarty.
Videographer and director Gianfranco discussed his angle: “The song ‘Time Flies’ has a mystical, timeless quality that I wanted to capture and I thought that the Pixelvision camera gave a raw feel and sense of place that perfectly fit the emotions of the music and vocals.”
On capturing an era, Brett says: “’Time Flies’ is the first music video from our new album ‘Lessons in Time.’ It was directed and filmed by our long-time collaborator Gianfranco Bichine (who was supported by his sister Victoria). To highlight the dreamy, surreal quality of the song, the video was shot using a rare vintage Pixelvision PXL2000 video camera from the 1980s.”
Like a pebble cast into the waters of time, KARMACODA delves into the past, yearning for what once was. Their latest video, ‘Time Flies,’ ripples with waves of vintage black and white film, setting a nostalgic mood. Camera-ready, vocalists Brett and Jessica share a vulnerable moment, contemplating the ephemeral nature of time.
Image credit: Gianfranco Bichine