Alt-Rock Act Rare Hearts (AKA Mexican-American Singer-Songwriter Joe Rojas) Releases Guitar-Blazing Track “Tough Guy” And New “Fight Club”-Esque Music Video

*The Following Press Release Was Issued By Earshot Media*

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Alt-Rock act Rare Hearts (aka Mexican-American singer-songwriter Joe Rojas) releases guitar-blazing track “Tough Guy” and new Fight Club esque’ music video

Debut EP Coming Later This Year
Stream The Video On New Noise 
Stream The Track On DSPs 
“The new alt-rock project from Mexican-American singer-songwriter Joe Rojas…(“Good Times”) is a breakup song and a raging rocker to boot…the song offers catharsis in big guitars seemingly carved from the granite of the alt-rock ’90s.”– Buzzbands

“…with a huge chorus, catchy as hell everything and giant, crunching guitars. This is going to make you think of those post grunge bands that bordered on pop like Weezer, Superdrag, Nada Surf, Fountains of Wayne, etc. If “Good Times” came out at this time of the year in 1997, this could have easily been the song of the summer, despite it being a break-up song, or possibly because of that.”- If It’s Too Loud
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Photo: Jay Braley
Rare Hearts is Joe Rojas (he/him), a Los Angeles-based, Mexican-American, singer, songwriter, and guitarist. Rare Hearts will release the upcoming debut EP later this year. Earlier this year, Rojas released the music video for his debut song “Good Times” and soon after signed to LA-based indie label My Grito Industries. Rojas has released the music video for the next single off the new EP, a track titled “Tough Guy.” To accompany the release, a new music video has debuted in a ‘Fight Club-esque’ style, which sees Rojas duking it out in a brawl, as crowds cheer and watch in all its bloody glory.

“Tough Guy” is out now on all streaming platforms via My Grito Industries.

Rare Hearts – “Tough Guy” (Official Music Video)

Stream the single on DSPs:

Rare Hearts’ Joe Rojas says: “Tough Guy” was such a fun song to write, perform and come up with a music video for. There was such a flow to the creation of the video and even the song when first written. For me, this song embodies two stories. One in where there’s the “tough guy” stereotype “machismo” aspect to it, which can be found in lyrics such as, “ya you know you’ve never seen me, if you think you really saw me down cause I’ll just break away” while also highlighting the blind drive someone in that life roll may have, “have no mercy, it all makes me.”

All in all, I wanted to write and expose this machismo mentality more and point out that it’s a brutal way to live, thus why in the music video I’m the one getting beat to hell. The “tough guy” always has that chip on their shoulder. Always pretending to be fine. When in reality, they need community and vulnerability to break the cycle. If we’re not getting too deep into the lyrics or the meaning of the song, it’s a fun and exciting song to play and vibe to! It’s a song with lots of energy and going into my Spotify workout playlist for sure!

About Rare Hearts

In all parts of his life, Joe Rojas (Rare Hearts) takes something that is negative and flips it into a positive. This self-care practice began from necessity. Growing up around gangs, Rojas had to learn to be resilient through all the loss, abuse and depression he experienced. He dedicates Rare Hearts to others who have struggled similarly and encourages them to embrace their imperfect self.

Look for a new EP out later this year via My Grito Industries…..
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My Grito Industries

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