Justin Bieber Music Video Director, Cole Bennett, Goes Behind The Scenes Of “Honest Ft. Don Toliver” Exclusively For ‘Vevo Footnotes’

*The Following Press Release Was Issued By Big Hassle Media*

JUSTIN BIEBER MUSIC VIDEO DIRECTOR, COLE BENNETT, GOES BEHIND THE SCENES OF “HONEST FT. DON TOLIVER” EXCLUSIVELY FOR VEVO FOOTNOTES

EXECUTIVE, VIDEOGRAPHER, MUSIC VIDEO DIRECTOR AND FOUNDER OF LYRICAL LEMONADE DETAILS CLOSE COLLABORATION WITH GLOBAL MEGASTAR FOR JAMES BOND-INSPIRED NEW VIDEO
Courtesy of Vevo
Executive, videographer and music video director, Cole Bennett – founder of multimedia company Lyrical Lemonade – has partnered with Vevo to reveal everything there is to know about collaborating with global megastar, Justin Bieber, for “Honest ft. Don Toliver.” In the newest installment of Vevo Footnotes, out now, Bennet reveals he and Bieber pulled inspiration from James Bond and significance of the color orange.

WATCH “THE MAKING OF ‘HONEST’ | VEVO FOOTNOTES”

A complete outline of the Vevo Footnotes episode is listed below.

# # #
0:16 “When coming up with the concept for the music video, I hopped on the phone with Justin & Don. Justin told me he wanted to be wearing a big puffy winter coat. – Cole Bennett, Director
0:25 “He wanted it to feel cold. Don wanted it to have a hint of action.” – Cole Bennett, Director 

0:35 “The scene of Justin sitting in the chair in front of the fireplace was inspired by Hype Williams’ composition and framing in Belly.” – Cole Bennett, Director



0:42 “The action scenes were definitely James Bond-inspired.” – Cole Bennett, Director 

1:18 “This was all Justin. All I told him is that I wanted orange to be a consistent color throughout the video & he threw on the ski mask.” – Cole Bennett, Director

1:39 “The man in the snow was actually a PA we had on set, Ryan. His caveman-like beard is really what locked in his role as the frozen man.” – Cole Bennett, Director
2:04 “The ice over lake scene was supposed to take place during the day in an empty field.” – Cole Bennett, Director 

2:10 “Daylight got away from us so we pivoted to the lake because it was better for lighting.” – Cole Bennett, Director  

2:16 “It turned out perfect and I wouldn’t have wanted to do it any other way. ” – Cole Bennett, Director 

2:34 “It was my idea to have Justin smoking in the video, though I probably woudn’t have implemented that had Don not said “Me & JB, we smoking skunk.” – Cole Bennett, Director
2:40  “This was to show that Justin is human and that smoking weed is not as bad as some perceive it.” – Cole Bennett, Director 
2:48 “We kept having to do takes of the shot to get the framing perfect, so Justin had to keep smoking. It was funny.” –  Cole Bennett, Director 

3:04 “We had some more interior shots of Justin on the couch in the house that we didn’t use.” – Cole Bennett, Director
3:11 “After we shot the hunter camo + blue screen shots, we realized we didn’t need to use some of the scenes we got at the house on day 1.” – Cole Bennett, Director 

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