Rare Hearts (AKA Mexican-American Singer-Songwriter Joe Rojas) Signs With My Grito Industries

*The Following Press Release Was Issued By Earshot Media*

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Rare Hearts (aka Mexican-American singer-songwriter Joe Rojas) Signs With My Grito Industries

Releases New Music Video For Single “Good Times”

Debut EP Coming Later This Year
Stream The Video Here 
Stream The Track On DSPs 
“The new alt-rock project from Mexican-American singer-songwriter Joe Rojas…(“Good Times”) is a breakup song and a raging rocker to boot…the song offers catharsis in big guitars seemingly carved from the granite of the alt-rock ’90s.”– Buzzbands
Photo: Jay Braley
Rare Hearts is Joe Rojas (he/him), a Los Angeles-based, Mexican-American, singer, songwriter and guitarist. He announces the signing to LA based label My Grito Industries to release his upcoming debut EP. To accompany the signing, Rojas has released the music video for the first single off the new EP, a track called “Good Times,” which Buzzbands describes as, “offer(ing) catharsis in big guitars seemingly carved from the granite of the alt-rock ’90s.”

Stream the video here:


Stream on DSPs:


The pandemic caused a lot of heartache including 2020 accumulating the most breakups nationally and internationally compared to the last three years according to Dating.com. Sixty-seven percent of users reported a breakup in 2020 compared to 34 percent from the prior year. Whether it’s during a global pandemic or not, breakups are difficult and often result in intense grief and anger that feels never-ending. Rojas sings of a different way to heal heartbreak in “Good Times.”

“A powerful way for getting over a breakup is to reminisce those good times that you had because there are more to come,” said Rojas. “It’s easy to fall into the perception of, ‘Oh this is treacherous and I’m never going to have that again,’ but it’s the opposite. That’s always helped me get over the hurt from breakups instead of ignoring all of that shit that is hard to deal with.”

In all parts of his life, he takes something that is negative and flips it into a positive. This self-care practice began from necessity. Growing up around gangs, Rojas had to learn to be resilient through all the loss, abuse and depression he experienced. He dedicates Rare Hearts to others who have struggled similarly and encourages them to embrace their imperfect self.

Recorded during the pandemic with his producer Sam Sobo using Zoom, Audiomovers and socially distanced in-person sessions in Rojas’ backyard – his place is on the same grounds as a recording studio.

Look for a new EP out later this year via My Grito Industries.
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My Grito Industries

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