*The Following Press Release Was Issued By Fly PR*
“LIFT ME UP” THE NEW MOTIVE BLACK SINGLE – PRODUCED BY GRAMMY WINNER NICK ROWE — FEATURING SPECIAL GUEST CARLA HARVEY/BUTCHER BABIES — PREMIERES
Los Angeles, Calif. – The new single, “Lift Me Up,” by Los Angeles-based alternative metal band, Motive Black (AFM Records) has premiered. Produced by Grammy-winner Nick Rowe (Bloodsimple, Vampire Weekend), the track focuses on the talents of newcomer Elana Justin and features special guest Carla Harvey, of the internationally acclaimed metal band Butcher Babies, on vocals. Music video for “Lift Me Up,” replete with vintage hot rod and fight sequence, premiered on April 22, 2022.
The single features Justin performing together with Butcher Babies‘ Carla Harvey. Elana Justin explains: “the song is about realizing that you can’t find validation through other people. It’s easy to fall into the trap of avoidance and trying to distract yourself from the growth you require by looking for love in all the wrong places. Facing inward can be truly difficult, but through that journey, you find empowerment.”
Carla Harvey (Butcher Babies) concurs stating “I love collaborating with strong women on projects, so when I was asked to add my vocals to “Lift Me Up,” I happily obliged. The result…an infectious tune and a new found friendship!”
Motive Black will appeal to fans of Evanescence, Delain, Follow The Cypher, The Pretty Reckless, Halestorm, In This Moment, Shinedown.
“Lift Me Up” was produced at the legendary NRG Studios in North Hollywood, Calif. by Grammy-winning Nick Rowe (Vampire Weekend, Lamb Of God, Madonna, Snoop Dogg) and mixed by Josh Wilbur (Lamb of God, Korn, Papa Roach). “It’s been a real treat working with Elana,” Nick Rowe explains. “She is a diamond in the rough—unafraid to explore new musical territory and put her soul on the page lyrically.”
Access the single on digital platforms:
Visit Motive Black online:
AFM Records Artist Page
IMDB for Elana Justin
Publicity photos by Jim Louvau.
ABOUT AFM RECORDS
AFM Records is a Rock/Metal record label, based in Hamburg, Germany. Founded in Schwalmstadt in 1996, the label’s roster has included iconic acts like U.D.O., Danzig, Doro, Evergrey, Theatre Of Tragedy, Flotsam And Jetsam, Anvil, BillyBio and Destruction.