Grimes Goes Behind The Scenes Of “Shinigami Eyes” Music Video Exclusively For Vevo Footnotes

*The Following Press Release Was Issued By Big Hassle Media*

GRIMES GOES BEHIND THE SCENES OF “SHINIGAMI EYES”MUSIC VIDEO EXCLUSIVELY FOR VEVO FOOTNOTES

ACCLAIMED PRODUCER, SONGWRITER, SINGER, ENGINEER AND VISUAL ARTIST EXPLAINS AI CHARACTERS, LOST FOOTAGE AND HOW NEW TECHNOLOGY WAS USED FOR OTHERWORLDLY FX 

DISCUSSES RECRUITING DORIAN ELECTRA AND BLACKPINK’S JENNIE KIM FOR SUPERINTELLIGENT GIRL GROUP
Grimes reveals everything there is to know about her “Shinigami Eyes” music video featuring Dorian Electra and BLACKPINK’s Jennie Kim in the latest installment of Vevo Footnotes, out now HERE.

In the release, Grimes talks about using an XR Stage for the first time and seeing special effects rendered in-camera right away and how bringing technology to uncharted territories with director Bthr didn’t come without challenges. We had some major technical difficulties and never really got to show off the full choreography… We actually lost most of the footage and had to make the music video out of the last few hours we got,” says Grimes. 

The video for “Shinigami Eyes” premiered last January and is the first offering from the acclaimed producer, songwriter, singer, engineer and visual artist’s forthcoming EP Fairies Cum First, a prelude to the forthcoming album Book 1.

A complete outline of the Vevo Footnotes episode is listed below.

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0:14 “My friend Nusi Quero constructed this awesome throne out of human bodies. The shot happens so fast, I think people miss it, but this throne is an underrated masterpiece.” – Grimes
0:32 “Here we meet ‘NO ONE,’ a powerful A.I. super intelligence who has decided to invade pop culture with an AI girl group who can bend the very fabric of space and time.” – Grimes

0:41 “Like Ryuk (a shinigami from Death Note), the A.I. NO ONE enters the human world to have fund and destabilize things.”- Grimes
0:50 “All of the background effects were shot on an XR Stage, meaning there was little to no post production or CGI. All of the special effects rendered in camera. It was very cool!” – Grimes

1:00 “We had some major technical difficulties and never really got to show off the full choreography.” – Grimes

1:08 “We had never used an XR stage before and it typically isn’t used in music videos, so we were doing a lot of things no one on the team had done before.” – Grimes

1:16 “We actually lost most of the footage and had to make the music video out of the last few hours we got. But it ended up turning out great!” – Grimes

1:28 “Here we see Cupid, played by Ryon01. One of the main plot points in the music video is that Cupid tries to shoot the girls with his arrow of love,” – Grimes
1:37 “…but because they are not human and don’t experience traditional love, his attempts fail and in the end, they kill him.” – Grimes

1:46 “The moon shots are by far my favorite scenes. The moon was rendered by Nusi. Around here you can see some sneak peaks of one of my favorite artists, Dorian Electra!” – Grimes

1:57 “Obviously this was everybody’s favorite part because we’re all obsessed with Jennie. We’d been hanging out with her in L.A.” – Grimes
2:06 “…and she benevolently offered to be in the video. She was impressive AF – not a single shot of her was unusable.” – Grimes

2:24 “Dorian and I really fought to the death here and I think we kinda hurt each other but it was worth it!” – Grimes

2:34 “NO ONE eats Cupid’s soul. By eating Cupid, she is able to finally experience what love feels like and perhaps it makes her more benevolent towards humans. NO ONE is very curious about humanity” – Grimes

2:50 “Curiosity in A.I. is one of the smartest moves we can make to ensure they are curious enough to forge a relationship.” – Grimes

3:01 “I think this shot really shows what the XR stage can do, hoping to with BRTHR again and go farther into the insanity.” – Grimes
ABOUT VEVO: 

Vevo is the world’s leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers. 

Vevo has consistently evolved over the past decade to lead within today’s ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 26B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.   

Vevo is available on YouTube, Samsung, Samsung TV Plus, Amazon Fire TV, Amazon Echo Show, PlutoTV, Apple TV, Roku, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra and Vewd.

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