*The Following Press Release Was Issued By Big Hassle Media*
KOFFEE NAMED VEVO LIFT ARTIST, RELEASES LIVE PERFORMANCES OF “SHINE,” “WHERE I’M FROM” AND “RUN AWAY”
WATCH LIFT PERFORMANCES:
WHERE I’M FROM
|Photo credit: Vevo|
|Vevo, the world’s leading music video network, released Koffee’s third and final performance in her LIFT series, “Runaway,” from her new album Gifted released March 25th. Koffee previously released Vevo LIFT performances of “Where I’m From” and “Run Away.”|
Vevo’s LIFT programme connects today’s up-and-coming and most relevant artists to audiences around the world through music video content. Launched in 2011, Vevo’s artist development program shines a spotlight on the world’s freshest new talent. Vevo LIFT alumni include the likes of Jorja Smith, Anne-Marie, James Bay, Lewis Capaldi, YUNGBLUD and more. Koffee first began working with Vevo in 2019 as a Vevo DSCVR artist, releasing performances of “Toast” and “Raggamuffin.”
“We’re thrilled to continue 2022’s LIFT program with Koffee,” says Claudia de Wolff, Vice President, C&P, EU. “Her ambition, positivity and creative energy are unmatched, all qualities that are incredibly valuable in such a heavily collaborative project. We were so excited to have the opportunity to work with her and assist in spreading such a positive, uplifting message to her fans and hope everyone enjoys this beautiful content.”
Vevo and Koffee closely collaborated to draw inspiration from the visuals and aesthetics of the West Indies using projection, light and set design in a neutral yet elegant location. Shot in a townhouse in Central London, the capture was designed to showcase Koffee’s energy and positivity, surrounded by her band and gospel choir. The films aimed to play with the audience’s sense of space, proving that the West Indies is not necessarily tied to a geographical location but a vibe, feeling and power present in the spirit of its people.
Positivity shines throughout Koffee’s music and manifests itself in her success. Her 2019 debut ‘Rapture’ EP took the sounds of new Jamaica and presented them to the world, culminating with Koffee becoming both the first ever female and youngest ever artist to win the Best Reggae Album award at the GRAMMYs. A bona-fide breakout star, Koffee has collaborated with the likes of J Hus, Gunna, Protoje and Daniel Ceasar, recently stepped on stage with WizKid in front of 20,000 people at London’s legendary O2 venue, fronted global campaigns for the likes of Nike Air Jordan and Clarks and performed the title track to this year’s acclaimed The Harder They Fall film on a stacked soundtrack that featured the likes of Jay-Z, Jadakiss, Barrington Levy, Cee Lo Green, Backroad Gee and Lauryn Hill.
|ABOUT VEVO: |
Vevo is the world’s leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.
Vevo has consistently evolved over the past decade to lead within today’s ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 26B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.
Vevo is available on YouTube, Samsung, Samsung TV Plus, Amazon Fire TV, Amazon Echo Show, PlutoTV, Apple TV, Roku, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra, Foxtel, Fetch, Rogers and Vewd.
|Photo credit: Vevo|