*The Following Press Release Was Issued By Big Hassle Media*
VEVO “DSCVR ARTISTS TO WATCH” FOR 2022
CLINTON KANE LIVE PERFORMANCE:
“I GUESS I’M IN LOVE”
|Vevo, the world’s leading music video network released the complete list for its highly-anticipated Vevo DSCVR “Artists to Watch” 2022 campaign. Beginning November 1, 2021, Vevo’s DSCVR ATW has showcased engaging, high-quality live performance video content from the class of 2022, with two unique performances from each artist, shot exclusively for Vevo. |
Born out of Vevo’s taste-maker series and brand DSCVR – “DSCVR Artists To Watch” is now in its ninth year and consists of 21 global artists whom Vevo has tipped to break through to the mainstream.
With over 500 submissions, Vevo’s DSCVR ATW program is one of the most highly anticipated and competitive lists to appear on, as the artists and bands that make it receive critical exposure and promotion that help propel their careers. ATW artists and bands will be marketed and featured in Vevo’s expert music video programming via playlists and editorial features across Vevo’s network, including YouTube and connected TV platforms, such as Pluto TV, Samsung TV Plus and Apple TV.
Vevo has a long history of supporting and introducing emerging artists to new global audiences and its DSCVR ATW champions emerging artists through live performance content. Alumni include now-household names such as Billie Eilish, Pop Smoke, Sam Smith, EarthGang, Guaynaa, Lewis Capaldi, Arlo Parks, Maggie Rogers, James Bay, Jorja Smith and more.
Speaking to their Vevo DSCVR “Artists To Watch” live performance video for “I GUESS I’M IN LOVE,” that’s streaming everywhere as of now, Clinton Kane says, “I’m humbled and grateful to be chosen as a Vevo DSCVR Artist to Watch! Thank you to Vevo and thanks to the fans and everybody. It’s incredibly wild to be chosen for this legendary honor.”
Parul Chokshi, Vevo’s Senior Director of Talent, says, “I dare you to resist feeling when listening to Clinton Kane. Whether he is singing about obsessive love or gut-wrenching regret, he pulls you in for a cathartic rollercoaster with his raw, melodic voice and delivery. Clinton has a rare ability to unify music fans with his passionate emotional performances. No matter who you are, how you identify, or where you are from, everyone understands those intense, vulnerable moments that are inevitable in relationships. We’re delighted to name Clinton Kane as an Artist to Watch in 2022.” – Parul Chokshi, Senior Director, Talent Booking.”
Vevo’s global in-house production teams worked closely with the artists and their teams to shoot all content in accordance with the CDC’s COVID-19 safety protocols. All content was shot in 2021.
The Vevo DSCVR Artist to Watch 2022 campaign is sponsored by Ray-Ban Stories, built in partnership with Facebook.
|Vevo’s 2022 DSCVR “Artists to Watch” are: |
Andy Rivera (Sony Colombia)
ArrDee (Island Records)
Chiiild (Island Records)
Clinton Kane (Columbia)
EST Gee (Interscope)
Jessica Winter (Roya)
Lola Young (Island Records)
Mimi Webb (Epic)
Pip Millett (Dreamlife / SME)
Poupie (Island Def Jam)
Sen Senra (Universal Music Spain / Sonido Muchacho)
Serious Klein (The Orchard)
Wet Leg (Domino)
Willie Jones (Sony Nashville)
|ABOUT CLINTON KANE:|
Born to Norwegian and Filipino parents, 20-year-old Clinton Kane has lived in multiple countries, spending much of his time primarily between Australia and the UK. Clinton taught himself how to sing, play guitar, piano and drums, with his musical influences initially drawn from the church he grew up attending. Over the past 15 months, Clinton has shared 20 original songs, which generated a lot of buzz from fans and A&Rs alike. Since signing to Columbia in April 2019, he released his debut EP this is what it feels like, chronicling the most vulnerable moments he’s experienced thus far: heartbreak, infidelity, anxiety and more. While his songs have become his own form of self-care, Clinton hopes that they have the same effect for someone else.
Vevo is the world’s leading music video network, connecting an ever-growing global audience to high-quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.
Vevo has consistently evolved over the past decade to lead within today’s ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 26B views across television, desktop, and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.
Vevo is available on YouTube, Samsung, Samsung TV Plus, Amazon Fire TV, Amazon Echo Show, Pluto TV, Apple TV, Roku, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra, Foxtel, Fetch, Rogers and Vewd.