*The Following Press Release Was Issued By Alex High PR*
Albanian-born XHOANA X takes her dark, Eastern European heritage very seriously. From an upbringing of one of the most tolerant spiritual cultures in the world, comes a unique style of art, with a mixture of freedom, rebellion and heroism.
The relaxed form of culture from Albania is the driving force here. You are in the darkest little corner of your room. And yet, this is where you find that you are most comfortable. Although, perhaps, you also find yourself a bit surprised at the ease in which you exist here.
The unexpected seems natural.
The rich enthralling darkness is the vibe.
Following in the footsteps of early musical influences the likes of Massive Attack and Portishead, XHOANA’s music takes us on a spellbinding journey, as if we are preparing for a series of pagan rituals based on mystical beliefs.
Make no question here, she is the high priestess and in full control of the ritual. The journey is a web in which we are caught, but you’ll find it hard to turn your ears away. You are trapped in a web of intrigue and sensuality while a neo noir movie plays in your head.
Her look and fashion is no less captivating, additionally filled with occasional David Lynch-esque twists and turns. Although her main ambition has always been on developing her musical recording career, XHOANA has also worked both as an actress, influencer and model.
“Villain,” her new video, is shot in high contrast in black-and-white by famed director TJ Scott (Gotham, Xena Warrior Princess, Bates Motel) and tells the story of a toxic love affair between two women shot in a 1930’s German film noir style.
The rich enthralling darkness is the vibe. XHOANA X has been featured in such publications as LADYGUNN, LA Weekly, Wonderland and Flaunt and is also an influencer and model.