*The Following Press Release Was Issued By Shameless Promotion PR*
The Persian Leaps
Land Ski Records
1 October 2021
Indie Rock / Power Pop artist The Persian Leaps present ‘Sweeps’ ahead of ‘Drone Etiquette’ album
FOR FANS OF: Teenage Fanclub, The Lemonheads, The Smiths, Guided By Voices, The Smiths, R.E.M.
Radio Edit is FCC Clean. FCC warning for original version
Photos by Rouse Productions
“Silky fuzz and solid hooks echo The Smiths, Orange Juice and Teenage Fanclub with great enthusiasm and they never fail to recreate that celestial guitar jangle”– NME Magazine
“While The Persian Leaps frontman wasn’t intentionally writing around politics, injustices, or the impending pandemic, some of those pent up agitations and reflections trickle out” ~ American Songwriter
“A little bit of R.E.M., a little bit Lemonheads. A dash of The Smiths, a hint of The Replacements. They appeal to fans of Throwing Muses and Tom Petty equally. They are the all-reaching, down to Earth, good American indie rock that so many seek” ~ The Spill Magazine
“Unpretentious and infectious… vast riffs, euphonious vocals and pop sensibility. captivatingly pleasurable blustery indie rock” – Louder Than War
“Truncated treatises in big-guitar post-punk power-pop” – The Big Takeover
“Huge riffs echoing through your speakers, melodious vocals and the sort of pop sensibility we’ve come to expect from bands like Nada Surf” – Austin Town Hall
As The Persian Leaps move closer to releasing their new ‘Drone Etiquette’ album, they present ‘Sweeps,’ the second taster of the new release, following lead track ‘When This Gets Out,’ a song born of frustration during the Trump presidency. The long-player will be released on October 1 via Land Ski Records.
Hailing from St.Paul – Minneapolis, The Persian Leaps has gone through various lineups but has always surrounded principal songwriter, vocalist and guitarist Drew Forsberg. Embedded on a magnetic alternative rock foundation, the latest musical output continues The Persian Leaps’ tradition of producing power pop earworms with midwestern charm and an inherent element of 90s ‘college rock.’
“The song ‘Sweeps’ uses the television industry as a metaphor for desperation and failure. I started with the main riff and these lines and then built a song around them: They decided when we leave / They’ll put the whole thing on TV / And the ratings will determine our return. I’m not sure if it still matters during the streaming era, but “sweeps week” was a period when broadcast television networks would go all-out to achieve the highest possible ratings so they could charge more for advertising. Sweeps inspired some cheap, crazy, desperate stunts over the years – like the “Happy Days” episode where Fonzi jumps over a shark on water skis, which led to the phrase “jump the shark,” says Drew Forsberg.
“The exact subject of the song is open for interpretation. I wasn’t thinking about a romantic relationship when writing this song, although you could certainly interpret it that way. Usually, however, these things are about the band and my struggles with success and achieving wider recognition for the Persian Leaps. That’s the story I’d like to go with—”last release, we were on top of the world but this time around, things aren’t going well and we’re one bad review away from cancellation.” Of course, we were never actually on top of the world and the new EP is FANTASTIC, but I’m entitled to take some artistic license. Nevertheless, just to be safe, buy “Drone Etiquette” and help send our ratings through the roof.”
The band-name ‘The Persian Leaps’ came to Forsberg in a daydream during a college Greek Archaeology class. Writing solo music under that name for years, he finally assembled a band in 2012, releasing an EP every autumn until 2017. NME Magazine described their debut ‘Praise Elephants’ EP (2013) as “celestial guitar jangle.” From their sophomore ‘Drive Drive Delay’ EP in 2014 to their fifth ‘Bicycle Face’ EP, their music has been widely praised. Delivering one perfect power pop cocktail after another, they eventually released their 18-track ‘Pop That Goes Crunch’ anthology in 2018.
That year, the Leaps returned to their roots as a studio project, releasing the‘Electrical Living’ LP in 2019 and the ‘Smiling Lessons’ EP in 2020 together with Jon Hunt, a musician and graphic designer who did the cover artwork for most of the band’s releases to date. During the 2020-2021 pandemic, Forsberg recorded ‘Drone Etiquette’ EP as a solo effort, primarily due to lockdown limitations.
As of September 17, ‘Sweeps’ will be available exclusively via Bandcamp, where the lead single ‘When This Gets Out’ can already be found. On October 1, the full ‘Drone Etiquette’ album will be released on CD and online platforms, including Apple Music and Spotify. It is already available for pre-order via Bandcamp.
Written and performed by Drew Forsberg
Drew Forsberg – Vocals, guitars, keyboards, bass, drum programming
Recorded by August Ogren, The Terrarium
Mixed by Neil Weir, Blue Bell Knoll
Mastered by Bruce Templeton, Microphonic Mastering
Cover art by Jon Hunt
All Songs Land Ski Music (BMI)
(c) 2021 All Rights Reserved
Keep up with The Persian Leaps
Website | Bandcamp | Facebook | Twitter | Soundcloud | Instagram | YouTube | Apple Music | Spotify