*The Following Press Release Was Issued By FANATIC*
|Aug. 10th, 2021 | Dallas, TX|
God of Love calls “Take You Seriously” video “romantic madness”; Sets Sept. 17threlease date for next single from upcoming album
“Black Beyond” slated as second track taken from “Do Your Worst” full-length, scheduled for arrival Nov. 5th via Red Zeppelin Records.
James Burnett of God of Love as photographed by Leyton Cheek
God of Love | “Take You Seriously
“We wanted the video to feel like I was getting ready for some occasion,” says God of Love (aka James Burnett) about the video for “Take You Seriously,” the first single from the upcoming new album Do Your Worst, scheduled for release on Nov. 5th, 2021 via McKinney, TX-based label Red Zeppelin Records. “Whether that occasion was a show, a date, or just getting into a world of trouble.” See it now at Spill Magazine here or the link above.
Burnett continues, “There is a sort of romantic madness involved in the video. While my upcoming album is devastating at parts, this song has a more upbeat, endearing quality and a hopefulness, that says, ‘I’ll take you seriously’ and in doing so, also demands it be taken seriously as well. The video is meant to reflect that desire.”
Recent press coverage of the tune notes that perhaps even if “Take You Seriously” is the lightest track on Do Your Worst, it still brings the menace.
Stereo Embers Magazine describes “Take You Seriously” as a “delicious blend of swirling new wave and dreamy pop… backed by an infectious synth groove… filled with a dark and twitchy backbeat that builds to a fuzzy crescendo,” declaring that it “Rocks with an undeniably earnest swagger.”
Music discovery blog Fair Shakes and Just Desserts notes the tune’s “Perky percussion and stabby synths,” and then pulls the curtain back, stating, “There’s definitely an endemic level of sociopathology going on behind that turbulent mix that can’t even be concealed behind the catchy hook.”
The upcoming release of the second single from Do Your Worst has now been announced. Look for “Black Beyond” to hit streaming services on Sept. 17th.
God of Love | About
James Burnett, the man behind God of Love, took up the piano at 14-years-old just so he could join his older brother’s band.
“We had a small following in Dallas, but by my senior year, we were ready to split up,” he says.
Break-ups and make-ups, Burnett spent the next four or five years in and out of various bands with his brother and friends, recording two albums and moving to Los Angeles for a spell to pursue the dream.
However, he ultimately decided that he was his own best band mate.
“I had always wanted to take my own solo project seriously, so I decided to take advantage and focus on my own writing, which takes on a more dark and brooding tone.”
Dark and brooding it is, but also propulsive and gripping on the single “Take You Seriously,” taken from the upcoming album Do Your Worst by Burnett’s current project God of Love.
“I pulled influences from my teen years for God of Love,” he explains. Bands like Radiohead, The National and Arcade Fire.” In his twenties, Burnett immersed himself in the work of songwriters such as Leonard Cohen, Townes Van Zandt, Nick Cave and PJ Harvey.
“They influenced me with a more singular intensity and an endless well of direction,” he says.
Listeners can hear these sounds layered into “Take You Seriously,” which will feature on the upcoming God of Love album and older fans may even hear a touch of Echo and The Bunnymen, The Cure and Siouxsie and The Banshees in the mix.
You look good on me
So I’ll show you everything
I know you’re not that funny
So I’ll take you seriously
Lyrically, Burnett also draws inspiration from iconoclastic masters.
“I also had been reading as much as I could and found a lot of inspiration from the likes of Updike, Bukowski, Hemingway, Dostoyevsky,” Burnett says. “This record brought back a darker tone to my music and explored some of the more disturbing and exciting aspects of my own nature and how I see the world.”
The new single and the album to follow arrive on the heels of a period in Burnett’s life that saw him returning to Dallas for a run of hard times. After getting sober and getting his head together, Burnett is now confident in saying that his new music “is now finished and ready to show to the world.”
God of Love | Links
Red Zeppelin Records