*The Following Press Release Was Issued By Fly PR*
BASIC ELEMENTS’ 4th SINGLE “LUCKY,” PRODUCED BY ED BULLER (SUEDE/PULP/PSYCHEDELIC FURS) DROPS FOR RECORD STORE DAY WITH LA’S SOUNDSATIONS RECORDS.
Basic Elements photo by Ashley Noelle Studios
Cover art by Todd Alcott
The iconic Los Angeles independent record shop will feature limited edition cassingles of the synth-pop ballad.
After releasing a trio of new wave singles (“Hide,” “New You,” and “Scream 4 Love”) Basic Elements returns with the dramatic synth-pop ballad, “Lucky.” Carrying echoes of early Tears for Fears and INXS, “Lucky” is a slow burn that takes flight with a powerful, surging chorus that’s met with an equally satisfying drop, both of which are bound by haunting lyrics that teeter between love, loss and gratitude. In addition to the Ed Buller (Suede, Pulp, Psychedelic Furs) produced studio recording this new cassingle’s B-Side features a live version of the song performed in 1987.
Like the band’s previous releases, “Lucky” was written in the mid-‘80s when the band’s members were just in their teens. Bassist, William Preston Bowling, recalls the song’s significance: “’Lucky’ was a transitional song for us. It was the last one we wrote with our original guitarist, the late Ken Dunipace and the first one we worked on with our new and current guitar player, David Youssefi. The song has always been about embracing change and holding on to the moment.”
Keeping true to the song’s theme of transitions, the release of “Lucky” marks the band’s own transition from its Arizona roots to its current home-base of Los Angeles. They’re doing so by collaborating with the iconic indie record shop, Soundsations Records, to celebrate Record Store Day. The band will make an in-person appearance at the spot the LA Weekly calls, “the friendliest ’lil record store,” to present an exclusive, limited edition cassingle of “Lucky.”
It will be the first time the band has been together since their pre-Covid reunion show at the Mint in 2019. Synth player, Jonathan Goldman, says: “We haven’t been able to hang out, let alone jam, since our reunion show, so we’re looking forward to getting together to celebrate this release and the spirit of independent record stores.”
The band also debuted a lyric video for the song that plays as a love letter to times gone by.
Following “Lucky,” Basic Elements will release the rest of the Buller produced songs over the course of 2021, building to the full release which will be pressed on collectible vinyl. It’s not often you get to discover new music from the ‘80s, but Basic Elements achieves just that. Each song delivers a euphoric mix of nostalgia for original fans of Post-Punk/New Wave and an exciting sense of discovery for the next generation finding the band on streaming platforms.
Since their October 2020 debut, Basic Elements has struck a chord with the new wave/post-punk crowd. Their music is in regular rotation on 93.9 KWSS FM (Arizona’s top alternative station) as well as on legendary DJ Rodney Bingenheimer’s SiriusXM show. The LA Weekly recently premiered the band’s lyric video for “New You” and they appeared as guests on the Rolling Stone ranked podcast, “The Watt from Pedro Show,” hosted by renowned “Minutemen” bass player, Mike Watt. Basic Elements also found new fans on the Twitch stream hosted by Minneapolis DJ Jake Rudh and Slicing Up Eyeballs mastermind, Matt Sebastian, which pulls lively virtual crowds. And perhaps their biggest fan is VMA-winning director (and ‘80s aficionado) Chris Applebaum (Rihanna, Fountains of Wayne, Britney Spears) who says the band’s sound, “…is like Simple Minds and Scritti Politti rolling around in a sleeping bag together.” The director recently used “New You” for his EATS Channel New Year’s Eve clip featuring influencer MissKenzieAnne. Applebaum is also slated to direct a video for one of the band’s forthcoming releases.
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