The Urban Renewal Project Releases Official Music Video For “Will To Survive,” Featuring Vic Mensa

*The Following Press Release Was Issued By Ella Morrison*

The Urban Renewal Project is a 16-piece collective known for its genre-bending original music combining elements of jazz, hip hop and vintage soul and its explosive live performances that have captivated audiences from SXSW to the Java Jazz Festival. Following a successful tour with Camp Lo to celebrate their collaboration on the track Don’t Ask Y and the subsequent placement of their single Shake Those Hips on Netflix’s The Circle, the group has been preparing their next full-length release, but with recent events rendering large ensemble recording and live performances impossible, the musicians spent the past year adapting to more intimate, home studio-oriented creative projects, including new multimedia concept Pᴏssᴇ Cᴏᴍɪᴛᴀᴛᴠs, as well as session work for several forthcoming releases with producer Marlon “Chordz” Barrow (Ty Dolla $ign, BJ the Chicago Kid).

Bringing new meaning to the term “oldschool,” Pᴏssᴇ Cᴏᴍɪᴛᴀᴛᴠs expands on The Urban Renewal Project’s prior experiments with vintage styles and modern tastes by incorporating period instruments from the ancient Mediterranean into the group’s jazz-infused, underground hip hop aesthetic. Accompanied by an original manga chronicling the adventures of a young recruit from North Africa in the Roman Legion, this series premieres with a new 7-inch single, Will to Survive featuring Vic Mensa, available exclusively on Record Store Day June 12 and digitally streaming June 18. 

On the release, R.W. confides, “We drew a lot of inspiration from the fact that we’ve been in survival mode for the past year, just trying to make it through everything in one piece, and that sentiment tied together really nicely with the themes I found myself exploring with these historical military instruments.”

The band has received acclaim from the likes of HipHopDX, Earmilk and more.

Available exclusively on Record Store Day 6/12 and digitally streaming 6/18: https://recordstoreday.com/UPC/713937829230

https://www.urpmusic.com/

https://www.instagram.com/urpmusic

https://www.facebook.com/urpmusic

Leave a Reply

%d bloggers like this:
search previous next tag category expand menu location phone mail time cart zoom edit close