By Nicholas Jason Lopez
JLM proudly reps the ATL.
Whether it was his idea to be buried alive and hung upside down for a music video, his eccentric personality or jumpsuits, solo artist JLM knows no boundaries when it comes to what he’ll do for the music.
A crafty pop tune with a tinge of EDM influence, his most recent single “Time” featuring Clay from Shot Down South has already begun to make waves.
The Music Bugle had the opportunity to talk with JLM about “Time” and more.
Music Bugle – Was there anything that inspired you to go with the name “JLM”?
JLM – Yeah! People always think way too hard about their band name. I kind of said, “F it, let’s go with my initials.”
Music Bugle – What would you say is the biggest challenge in being an “up and coming” artist these days?
JLM – Money and promotion. Having the money and promotion is by far the hardest part. You can create all the music you want, but if you want it to be heard, you have to have a great promotion strategy and a budget that will meet your releases’ expectations.
Music Bugle – How would you describe Atlanta, Georgia to someone who has never been there before?
JLM – Atlanta, Georgia is awesome! – nine months out of the year. The Summer days and nights are insanely hot and the lake water feels like bathwater. That being said, I love every part of the city and nightlife Atlanta provides.
Music Bugle – What excites you the most about your style of music?
JLM – I can do whatever the hell I want. Any genre, any style, but at the same time, that brings me fear, because with such a different sound, it’s really hard to get on specific playlists and people are not willing to give my music a chance.
Music Bugle – What was it like making the music video for your single “Time”?
JLM – I didn’t make “Time.” I actually hired an animator on FIVERR to create the video. I gave him my vision and he nailed it perfectly the first time!
Music Bugle – Does social media help or hurt musicians?
JLM – Both. If you have cash, you can make a lot of things happen. If you don’t, you just have to promote your band in other ways. Either way, it’s a grind.
Music Bugle – How have you been affected by the COVID-19 pandemic?
JLM – I really haven’t. My current job has me working from home and I have been able to create music as much as I want still.
Music Bugle – Where do you go when you need an escape?
JLM – My basement with all my gear. Without it, I would be empty.
Music Bugle – Who are you listening to right now, music-wise?
JLM – Billie Eilish, Electric Six, Left to Suffer and Sir Sly.
Music Bugle – What’s a quote that motivates you to keep doing what you do?
JLM – I have none, to be honest. I’m like a ball of cocaine. I’m my own motivation – and my fiance! (Laughs)