*The Following Press Release Was Issued By Joe Beer*
tiny deaths is a Los Angeles, CA-based project making moody, dreamy pop. Listening to tiny deaths is like taking a nostalgic trip down memory lane, reminiscing on those hazy memories of warm summer evenings. Like etchings in an old scrapbook, unfiltered hues and muted tones exude a fondness and familiarity, allowing you to see the beauty in all things.
tiny deaths is the moniker of singer/songwriter Claire de Lune. Teaming up with producer Grant Cutler, the music is an exploration of the middle ground between de Lune’s background in R&B and Cutler’s experience in the world of experimental music and high-art sound installations.
In tiny deaths, bass, lush soundscapes and rich, soulful vocals unite to form a wholly alive and fresh take on the dream-pop genre, bringing to mind bands like Phantogram, Beach House and Purity Ring. Known for penning breakup songs, de Lune’s music often touches on pain – whether it’s heartache, growing pains, nostalgia or bittersweetness, the songwriter creates thematically darker songs, but delivers them through an ethereal and celestial lens.
Unveiling “The Jump,” the track examines the question “does fame attract rotten people or does the fame itself rot them?” A recurring thought which de Lune has been stuck with, she delves deeper into this notion, reflecting on the negative side of life in the limelight. De Lune reveals, “There’s also a Shania Twain easter egg in there for fun, for anyone paying close enough attention.” The minimalistic song packs a punch through echoing instrumentation, delicate vocals and scintillating synths, emitting a cinematic atmosphere.
tiny deaths has seen success receiving numerous notable syncs including Atypical (Netflix series), MTV, ABC and most recently with a placement in the video game Tell Me Why. She has also been featured in publications such as Billboard, Stereogum, The Guardian, Bust Magazine and Bitch Magazine. Having performed alongside acts like Sleigh Bells, Glass Animals and How to Dress Well, tiny deaths is an unstoppable force that you’ll be hearing a lot more from. “The Jump” is currently available worldwide via Las Vegas-based indie Handwritten Records, the third single from the EP If I’m Dreaming, which was released on November 13, 2020.