By Nicholas Jason Lopez
Cloud Vincent recently dropped his latest single “Hair’s Too Short,” which he has described as an “indie rock banger, mixing elements of The Strokes, Car Seat Headrest and Dominic Fike.”
The Music Bugle had the chance to talk wit him about “Hair’s Too Short” and more.
Music Bugle – What inspired the “Cloud Vincent” name?
Cloud Vincent – Coming up with a name was a big task for me… I always felt like the name had to represent who I was, but at the same time, be its own creative personality. I added my first name in there to add some uniqueness and I really like clouds because I felt like they could represent something happy or sad. You get clouds on summer days, you get clouds on rainy days and I feel like that perfectly reflects the music I make. I liked how unique and to-the-point it was and I don’t think I could’ve picked a better name.
Music Bugle – What was it like putting together “Hair’s Too Short”?
Cloud Vincent – “Hair’s Too Short” came about in November of 2020. My last single “Beach House” had just released and I had finally got my guitar fixed. I hooked it up and jammed for about three hours and eventually wrote the indie chord progression of “Hair’s Too Short.” I had actually written a different song called “Hair’s Too Short” a few weeks prior that followed the same indie theme with different chords and melodies. I reused the song theme and ideas and turned it into something a little more energetic and happy. I sent the demo over to my producer and he replied, saying we need a bassist and drummer on here and after that, it was just down to piecing all of the parts together.
Music Bugle – What excites you the most about your style of music?
Cloud Vincent – The variety. Whenever I’m making music, I get so bored if I stick with one genre of music for too long, which is reflected in my discography. I’m always excited for a session with my producer because you never know what could come out of it. Sometimes, we write an indie bop, other times, a hyperpop experimental banger. Too many artists force themselves to stick in one lane and I think if your fans really like you and your experimentation, then they’ll like when you switch up genres.
Music Bugle – What was the moment that made you realize you wanted to be a musician?
Cloud Vincent – I’ve been making music for a while, just not under Cloud Vincent. Before my first release, I had made demos for about two-three years and before that, I was in several bands in high school. Even before that, I took piano lessons for several years where I was educated about music theory and composition. I don’t think there was ever one moment. I think my love for music grew slowly over the years. I hated piano lessons as a kid. I liked playing in bands in high school and making demos and I love releasing music now. Not making music, or just being involved in the music world, would just feel like something is missing.
Music Bugle – How have you been affected by the COVID-19 pandemic?
Cloud Vincent – Not as much as others. I am currently based in London and my main producer “BRAM” is based in Seattle, so we work remotely anyway. Obviously, there are some difficulties working remotely, but BRAM and I always seem to be on the same wavelength, so we work pretty effectively. Not being able to play live shows and really push my music in person has been a bummer, but I am fortunate to be able to do most things I’d like from my bedroom.
Music Bugle – What’s a quote that motivates you to keep doing what you do?
Cloud Vincent – I don’t think I really have one specific quote, but just the concept of, “There’s no such thing as overnight success” and “if you keep creating and putting stuff out, then something is bound to stick” are both really motivational to me. I think musicians get really discouraged if they aren’t getting as much success as they expected, but I am enjoying the journey of learning more about music creation, promotion and production. If you’re happy to work to your success, put your head down, keep working and focus on the product and then see the results.
Music Bugle – How has your 2021 been so far?
Cloud Vincent – Pretty good. I’ve been working on what I want to release and when. I’m planning to be more experimental this year with an expansion into some uncharted territory. Also been focusing on the promotional side of things and how to navigate the music industry in 2021. I also have a background in marketing, so I really enjoy a lot of the music-promotion side of things. It’s been great to be able to get back onto releasing music. I typically have time periods where I write and then time periods where I release.
Music Bugle – If you had to pick your own theme song, what would it be?
Cloud Vincent – There’s no way I can pick only pick one, so I’ll pick three. First one is “Under Control” by The Strokes. This is my favorite song by my favorite band. It’s amazing. Second one is “Get You” by Daniel Caesar. This song is just so well-composed, recorded and performed. I love the lyrics too. Third one is “Father Stretch My Hands Pt.1” by Kanye West – this song makes me feel like I’m levitating.
Music Bugle – Away from music, what’s something that you wish happened more in today’s music industry?
Cloud Vincent – I want to see more artists expanding outside of their sound. I think most artists have probably tried making music in different genres, but have never released it. Release it. I don’t know many people who only listen to one genre of music, but I know a lot of artists who only make one style of music. Don’t be afraid to branch out and collaborate with people when you do it.