By Nicholas Jason Lopez
As a stylist with a client list that included the likes of Marshmello, TYGA and Zara Larsson, Alex Shera turned his inspirations into lyrics and melodies with the recent release of his new single “Blue Nights,” which depicts a story revolved around finding your true self within the realm of love, fame and heartbreak.
“Blue Nights” was inspired by a real-life situation where Shera had a crush on a boy, who had a crush on a girl, with them all being friends. He had feelings for both in some way and felt dejected when they formed a relationship, but turned it into a chance to look at himself and grow.
Eager to now shape his own image through his music, the Los Angeles-based artist has proven he has plenty to offer in Hollywood’s “make or break” world.
He has spent time in the studio with producer Micky Skeel, Andy Kravitz and Devin Kennedy, who’ve collectively worked with Lana Del Rey, The Rolling Stones and Fleetwood Mac, to name a few.
The Music Bugle had the opportunity to talk with Shera about “Blue Nights” and more.
Music Bugle – What directly inspired your new single “Blue Nights”?
Alex Shera – The concept for “Blue Nights” came about in a gradual way. I was actually watching the Joan Didion documentary and she had written a book for her daughter called “Blue Nights.” I remember thinking what a great title. I was working on beats and song ideas with my producer, Micky Skeel and he played me a beat and I remembered that I had written the words “Blue Nights” down in my notes. It just came back to me when I listened, so I brought it up as an idea for the song. I felt like it was a perfect fit. The inspiration from an experience when I had feelings for one of my best friends and was kind of confused by it. In the end, they got together with one of our other mutual friends, which led to us eventually stop talking and it kind of broke my heart for a while. I was left with this lonely blue feeling and I thought why not turn heartbreak into art. In that way, it was kind of therapeutic.
Music Bugle – How would you describe Los Angeles to someone who has never been there before?
Alex Shera – LA has so much to offer. When I first started coming up from San Diego in my teens, I would tell my parents I was going to a friend’s house for the weekend, but I was really sneaking up to LA and going out with my fake ID. It was like stepping into a movie with glittery night skies, pool parties and glamour. I was lucky enough to meet some amazing artists and I was able to navigate it into working in fashion and music, where I was able to meet some extremely talented people. LA is a great city to find yourself in and it truly has so much to offer.
Music Bugle – What has been your biggest challenge lately?
Alex Shera – There have been some big challenges lately, like staying mentally sane during a global pandemic and trying to launch music in all of this, but I love challenges and I think they shape you into the person you need to be.
Music Bugle – How have you been affected by the COVID-19 pandemic?
Alex Shera – Yes, I have. It’s been tough, because I haven’t been able to interact with people and audiences. I really miss performing live and even just going out with friends and family, but I have to count myself lucky that me and my family have stayed safe, so I’m just thankful for that and I hope this pandemic gets under control soon. My heart goes out to all the health workers and families affected by COVID-19.
Music Bugle – Where do you go when you need an escape?
Alex Shera – When I need an escape, I love to go to New York and see my friends. It’s just such a different vibe there that I thrive off of. The people and energy there is incredible. I’ve been going there for fashion weeks and for work since my early 20’s, so the city holds a special place in my heart.
Music Bugle – Who are you listening to right now, music-wise?
Alex Shera – Gus Dapperton, LANY, Sasha Sloan, Caroline Polachek, Fletcher and Lennon Stella.
Music Bugle – What’s a quote that motivates you to keep doing what you do?
Alex Shera – “These are the days that must happen to you,” by Walt Whitman.
Music Bugle – What’s something you wish happened more in today’s music industry?
Alex Shera – More equity for artists and incorporating LGBTQ+ Artists into the mainstream industry.
Music Bugle – What are your goals for 2021?
Alex Shera – To stay true to myself and work towards my dreams, be happy and give back.
Music Bugle – Have you been working on any new music?
Alex Shera – I have. I’m really excited to drop more music in the upcoming months and you will definitely see some different sides of me creatively.