Amber Norgaard Releases New Album ‘Roots Run Deep’

*The Following Press Release Was Issued By Independent Music Promotions*

Promo cover art
Amber Norgaard
Roots Run Deep 
24 July 2020
Described as “poet, peace-warrior, healer” (Tucson Lifestyle) and “Tucson’s folk-rock goddess” (Natural Awakenings), Amber Norgaard is known for her passionate vocal/piano/guitar delivery, eloquent lyrics and graceful melodies that inspire hope. Award-winning Tuscon, AZ-based roots rock/folk musician Amber Norgaard continues her journey using music as healing art to foster compassion, spirituality and promote positive social change on new album “Roots Run Deep.”

From the Artist:
Roots Run Deep” was recorded in May 2020 during a time of pandemic unrest, challenge and social unease. The album is a musical journey through human experience – reflecting on time, choices and relationships. My mission with this collection of songs is to uplift listeners, reflect the oneness of humanity and offer comfort, hope, inspiration and a reminder that love, no matter the form, carries us through the hardest times.

Stream “Roots Run Deep”
Amber’s official website

Artist Name: Amber Norgaard
Location: Tucson, AZ, USA
Release Title: Roots Run Deep
Release Date: July 24, 2020
Label: Independent
Musician Names / Instruments:
Amber Norgaard – vocals, piano, keyboards, acoustic guitars
Doug Floyd – electric guitar
Jay Trapp – bass
Ralph Gilmore – drums
Steven Lee Tracy – keyboards, guitar, percussion
Alex Flores – tenor saxophone
Carla Brownlee – baritone and tenor saxophones
Joe Ferguson – harmony vocals, mandolin
Seth Murzyn – violin, viola
Michael G. Ronstadt – cello
Tyrone Williams – backup vocals and arrangements
Justine Boswell – backup vocals

All songs written by Amber Norgaard
Producer Name: Steven Lee Tracy
Similar / RIYL: Susan Tedeschi, Natalie Merchant, Melissa Etheridge, Dar Williams, Jewel
Genre: Roots, Rock, Contemporary Country, Folk-Rock

Track list:
1. Came Here to Love (4:40)
2. Good Day to Be Alive (3:47)
3. Roots Run Deep (5:08)
4. Mama’s Eyes (4:24)
5. How We Spend Our Time (3:09)
6. Daylight Breaks (4:00)
7. Take It Higher (3:27)
8. By My Side (3:51)
9. Lasting a Lifetime (4:42)
10. Blessed With Life (2:42)

Press Quotes:
“Solo or with her band, she has proved to be a singer/songwriter to be reckoned with. The petite powerhouse is one part poet, one part social crusader.” – Tucson Lifestyle Magazine

“Tucson’s folk-rock goddess” – Natural Healings Magazine

“She gives voice to those who may not be able to put their feelings into words. Healing and music blended together add a conscious dimension of depth to her performances” – Sedona Talk Radio

“Her lyrics don’t paint a picture, they grab your arm.” – Iowa Entertainer

“One of Tucson’s great musical trailblazers. She has always been a master of delivery, and her ability to meld styles from different genres (ranging from folk to country to rock) serves her well” – Tucson Lifestyle Magazine

“Emotions are heartfelt, delivered with a quiet passion and authenticity” – Tucson Weekly

“The love child of Sarah McLachlan, Natalie Merchant and Melissa Etheridge” – Coyote Moon Resort

“Songstress Norgaard is driven more by a strong desire to make the world a better place than for the sake of her ego. (Her) music has garnered a large following of loyal fans who appreciate her genuineness and soulful melodies.” – Natural Awakenings

Best Unity Ceremony Song List inclusion of Amber’s “One Flame” song (, 2018 to present)
Finalist Tucson Folk Festival Songwriter Competition (2012)
Runner Up Folk Performance Award Tucson Area Music Awards (TAMMIES 2011)
Amber’s song “Rectify” selected for the Women of Rock compilation CD (MJR Films, Hollywood, CA, 2008)
Winner Radio Crystal Blue Airplay Vote EP (2008)
Winner “Up & Coming Artist of the Year” in the Tucson Area Music Awards (TAMMIES 2007) Second Place Winner in the Winery Music Awards (2007)
Runner-up in the TAMMIES for female vocalist, songwriter and best new release (2007)
BEST SONG award in the 2007 Winery Music Awards Semi-Finals
Finalist Unisong Songwriting Competition (2007)
Finalist “Give Us Your Poor” Compilation CD featuring celebrity, homeless and indie artist songs (2007)
Two Honorable Mentions We Are Listening Singer/ Songwriter Awards (2007)
Amber’s song “Turquoise Sea” included on Music Independence Summit Connection’s compilation CD (2007)
Runner-Up Tucson Area Music Awards (2006 TAMMIES)
Honorable Mention, 13th Annual Billboard World Songwriting Competition

Official Website:
YouTube Channel:

Amber Norgaard Biography:

Amber Norgaard grew up on an Iowa farm and had a calling to be of service to the world. After graduating with a bachelor’s degree in nursing, she set off to do volunteer work as a community health nurse in the Dominican Republic, Oregon and Alaska.

Eventually, she settled in southwestern Alaska, working as a nurse with a tribal health corporation. During this time, Amber discovered that music was a source of connection for people that could transcend language and cultural barriers and facilitate healing on a profound level.

In 2004, Amber left Alaska to pursue a musical dream. Since then, the nurse-turned-singer/songwriter has released seven full-length albums, an acoustic EP and multiple singles. She has received numerous accolades for her songwriting and performance. Tucson Lifestyle magazine comments “solo, or with her band, she has proved to be a singer/songwriter to be reckoned with…the petite powerhouse is one part poet, one part social crusader.” Her compassionate life experience and knack for the healing arts shine through in her music.

Amber tours nationally. She has opened for Judy Collins, Michael McDonald, Kenny Loggins, and shared stages with Ellis Paul, Terri Hendrix and Lloyd Maines. She has performed at events such as the Winery Music Awards (Paso Robles, CA), the Invasion of the GoGirls at South by Southwest (SXSW, Austin, TX), the Provincetown Women’s Kickass Independent Songwriters showcase (Provincetown, MA), Big Arizona Music Festival (Tucson, AZ), McDowell Mountain Music Festival (Scottsdale, AZ), the Alaska Women’s Music Festival (Anchorage & Fairbanks, AK), the Sedona Jam Emerging Artist Music Festival (Sedona, AZ) and multiple festivals, theaters, charity events and many other venues nationwide.

In addition to performing, Norgaard uses her songwriting and voice to create songs for various nonprofits such as Carondelet Hospice, Tucson Wildlife Center, Equine Voices Rescue and Sanctuary, the Donor Network of Arizona, and the Humane Society of Southern Arizona. She has toured with the Canadian-based White Tiger’s Girl Conference events, raising awareness for violence prevention and sexual assault issues among adolescents and young adults. Amber speaks on the topic of “Music as a Healing Art & Instrument for Social Change” at universities and community organizations.     

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