The Persian Leaps Release New Album, Preview Lead Single ‘Lost Cause’

*The Following Press Release Was Issued By Shameless Promotion PR*


Promo cover art
The Persian Leaps
Lost Cause 
Land Ski Records 
18 September 2020
The Persian Leaps release new album, preview lead single ‘Lost Cause’

FOR FANS OF: Teenage Fanclub, The Lemonheads, The Smiths, Guided By Voices, The Smiths
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Photos by Amy Buchanan


“The Persian Leaps sound like they’ve heard more than a few of the great British indie records of the ’80s and ’90s. Silky fuzz and solid hooks echo The Smiths, Orange Juice and Teenage Fanclub with great enthusiasm and they never fail to recreate that celestial guitar jangle” – NME Magazine 

“Unpretentious and infectious, this first preview of the band’s latest collection is laced with vast riffs, euphonious vocals and pop sensibility. captivatingly pleasurable blustery indie rock” – Louder Than War

“Full, satisfying guitar work… charmingly pleasant breezy indie rock” – MAGNET Magazine

“Unassuming and infectious rocking & rolling power pop” – Impose Magazine

“Truncated treatises in big-guitar post-punk power-pop” – The Big Takeover

“Think about huge riffs echoing through your speakers, melodious vocals and the sort of pop sensibility we’ve come to expect from bands like Nada Surf” – Austin Town Hall


Indie rock power pop outfit The Persian Leaps released their new ‘Smiling Lessons’ EP in mid-September. Ahead of that, they presented the whimsically infectious lead track ‘Lost Cause.’

Hailing from St. Paul, Minnesota, The Persian Leaps are Drew Forsberg (vocals, guitars, keyboards, drum programming) and Jon Hunt (bass, vocals).

“It’s definitely not my normal songwriting process, but I actually wrote ‘Lost Cause’ while I was cross-country skiing a few winters ago,” says Drew Forsberg.

“The Simon & Garfunkel song ‘America’ came up on my iPhone. As I was singing along to the great lines, ‘Cathy, I’m lost, I said though I knew she was sleeping,’ I was inspired to write a song with a slight twist on those lyrics: ‘Kathy, I’m a lost cause.’ So, I started singing it to myself and had the first two-thirds of the song worked out by the time I was done skiing. When I got home, I figured out the chords and finished it up. That never happens! The song is a fairly tongue-in-cheek, exaggerated take on lack of self-confidence; honestly, the lyrics are basically a delivery mechanism for the hooks in the verses and choruses. I don’t really know anyone named Cathy. Or Kathy.”

Embedded on a magnetic alternative rock foundation, the batch of seven new songs comprising the ‘Smiling Lessons’ EP continue The Persian Leaps’ tradition of power pop earworms with a midwestern charm, on topics as diverse as prescription medicine and failed 20th century British prime ministers.

‘The Persian Leaps’ as a band name came to Forsberg in a daydream during a college Greek Archaeology class. He wrote music independently under that name for years until finally assembling a full band in 2012 to perform and record music. Driven and chiming, it is influenced by such artists as The Smiths, Guided by Voices and Teenage Fanclub.

From 2012-2017, the Persian Leaps released an EP of five songs every autumn. NME Magazine described their debut ‘Praise Elephants’ EP (2013) as “celestial guitar jangle.” From their sophomore ‘Drive Drive Delay’ EP in 2014 to their fifth ‘Bicycle Face’ EP, their music has been met with praise by fans and critics alike. Delivering one perfect power pop cocktail after another, finally in 2018, the 18-track ‘Pop That Goes Crunch’best-of anthology marked the end of an era, while celebrating and revisiting some of the Persian Leaps’ best work.

In 2018, the Persian Leaps retired as a full live band, returning to their roots as a studio project. Together with Jon Hunt, a musician and graphic designer who created the cover art for most of the band’s releases to date, Drew Forsberg recorded ‘Electrical Living,’ a full-length album of irresistibly catchy power pop released in September 2019.

‘Lost Cause’ was released digitally on August 19. The ‘Smiling Lessons’ EP was released via Land Ski Records on September 18, both digitally and on CD. It can be ordered via Bandcamp.

CREDITS
Drew Forsberg – Vocals, guitars, keyboards, drum programming
Jon Hunt – Bass, vocals
Written by Andrew Milton Forsberg
Recorded and mixed by Neil Weir at Blue Bell Knoll
Mastered by Bruce Templeton at Microphonic Mastering
Cover art by Jon Hunt


Keep up with The Persian Leaps
Website | Bandcamp | Facebook | Twitter | Soundcloud | Instagram | YouTube | Spotify
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