KiNG MALA Releases Official Music Video For “Sugarblind”

*The Following Press Release Was Issued By LPR Agency*

KiNG MALA is the moniker of El Paso-born, Los Angeles-based alternative soul artist Areli Castro. Touching on themes such as lust, recklessness and badass femininity, KiNG MALA isn’t afraid to spill her guts. Setting out with the intention to create brave and unapologetic music, the bold and brazen artist is delivering her own distinct sound, just the way she wants it. Castro shares, “Thats really the inspiration for the name KiNG MALA, king ‘cuz fuck being someone’s queen and mala literally means, ‘bad bitch’ in Spanish.” 

KiNG MALA doesn’t hesitate in spilling her feelings. Her music narrates letting go of fear, being honest with yourself and those around you and ultimately living your truest self. Life is messy and we shouldn’t feel ashamed to show our emotions and speak our mind.

Her latest release “Sugarblind” stays true to her fun and carefree ethos. Blending alternative rock and pop, the gritty track is reminiscent of Ashe meets Bishop Briggs. Through metaphorical lyrics, Castro compares the ravenous hunger for something sweet, with the feeling of lust for someone. Showcasing soulful, raspy vocals, brooding melodies and muted tones, “Sugarblind” is a relatable anthem for twenty-somethings. 

Produced by Rob Auerbach and mastered by John Greenham (Billie Eilish, Sam Smith, Katy Perry, Banks), the entrancing song evokes a youthful energy while maintaining a musical sophistication. 

KiNG MALA hopes her music may allow others to feel confident and cool, confiding, “I hope it helps people feel okay with what they feel, I’m a person with very intense feelings and it took me a long time to realize that that’s a gift, not a weakness.” Raised in a hispanic home, the artist is passionate about supporting the LGBTQ+, POC and Indigenous communities and being open about mental health. 

KiNG MALA has garnered acclaim from the likes of American Songwriter, Live Nation’s Ones To Watch and Earmilk to name a few. 

LISTEN ON SPOTIFY: https://open.spotify.com/track/0Syp0FZ1Wr7LOQ2iqw26iF?si=ylbS_FGRTRO2D2AV5UrWIA

https://www.facebook.com/kingmalamusic/

https://www.instagram.com/kingmalamusic/

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