Rory Felton Launches Feltone with Global Distribution Through The Orchard

LOS ANGELES, September 10, 2019

Veteran music executive Rory Felton launches artist management and record company, Feltone, with a newly inked global distribution deal with The Orchard. Feltone is a self-described ‘post-modern’ music company born from a philosophy of partnering with incredible artists through flexible deal structures. By providing full record label, digital distribution, and artist management services, Feltone can advance artists’ careers in multiples areas at any stage.

“Now is the greatest time in human history to be an artist. There are more tools and resources available to new artists than ever before. With a click of a button, an artist can distribute their music to billions of people. With today’s Fan Relationship Management tools, I don’t know if everyone quite grasps the magnitude of the growth-hacking opportunity.”

Previously, Rory was the co-founder of The Militia Group record label that captured the essence of 2000s indie and punk scenes with artists such as Rufio, Copeland, Juliette & The Licks (featuring Juliette Lewis), The Appleseed Cast, and had at least one RIAA certified Gold Record with Cartel’s ‘Honestly.’ Rory was named a Top 30 under 30 Executive by Billboard Magazine and went on to lead innovative digital marketing and commerce campaigns for major labels, music festivals, artists and brands such as Green Day / Warner Records, Lady Gaga, Tim McGraw, Snoop Dogg, Adidas, Oreo, Marriott, and more.

On inking a new distribution agreement with The Orchard, Rory commented: “Getting to work with world-class talent like Alan Becker, Nathan Day, Mathew Reiffe, and Stephanie Demar is a dream. Alan quarterbacked the Militia Group deal with RED back in the day, so it feels like coming back home,” shared Rory.

“Seeing the same drive in Rory when he brought the new Feltone label to life for us was inspiring. The label’s music cannot be contained by genre or border which will be an excellent fit for The Orchard’s global reach and capabilities” – Alan Becker, SVP Product Development at The Orchard.

Nathan Day, The Orchard’s Manager of Content Acquisition added “It’s exciting to be a part of Rory’s vision for Feltone. The Orchard shares his goal of empowering artists with modern resources for the streaming era to foster growth and creativity.”

Feltone’s inaugural roster includes Los Angeles based alt-rapper, Jack Bruno, who’s toured this past year with Juice Wrld, SmokePurrp, Lil Pump, and 6ix9ine; Utah’s indie-pop darlings The National Parks, who’ve racked up over 50 million streams; bedroom pop stalwart, Black Pool; European festival favorite and Mothership publishing artist, WARGIRL; Soundcloud rap scene breakout, Surf, and Atlanta rap power couple Kori & Chyna, who’ve built up over 800,000 Instagram followers.

Through Feltone, Rory also invests in and advises innovative tech and music startups.