Tyla Gains Five Million Followers Since Hit Single Sparks Viral TikTok Trend

*The Following Press Release Was Issued By Journo Research*

Tyla gains FIVE MILLION followers since hit single sparks viral TikTok trend

• New artist Tyla gained over five million followers in 60 days, boosting her potential earnings to $5,860 per sponsored Instagram post and $11,800 per TikTok after her hit single, Water, sparked a viral dance challenge
• Tyla’s Instagram followers now include celebrities Naomi Campbell, Drake and Chance the Rapper
• Water has earned an estimated half a million ($471,000) based on average Spotify earnings per stream

New data reveals that debut artist Tyla has gained over a million Instagram followers since her debut single, Water entered the Billboard Hot 100 and sparked a viral TikTok dance challenge.

Research conducted by NetInfluencer examined the social media statistics of Tyla to establish the growth in following since her debut single catapulted the rising star into the charts. 

The research revealed that the 21-year-old’s following skyrocketed by 1.5 million since Water was released on 28 July, 2023. It sparked a viral dance challenge, gaining 600,000 Instagram and 200,000 TikTok followers in the first month. Tyla’s TikTok account (@Tyla_) has had 3.8 million new followers since August, causing a spike in her estimated earnings per post to $11,800.

Water entered the Billboard Hot 100 chart in October following its TikTok success. Tyla gained another 865,000 Instagram followers, soaring from 1.4 million to 2.3 million followers at a rate of 30,000 new followers daily.

The surge has boosted the singer’s earning potential to an estimated $5,860 per sponsored Instagram post, based on her follower count and strong 16.19% engagement rate. 

Tyla’s Instagram followers now include celebrities Naomi Campbell, Drake and Chance the Rapper. 

Water is one of the most popular songs on TikTok in the last 30 days and has over 117 million Spotify plays, potentially earning almost half a million ($471,000) at the time of writing, based on average earnings per stream.

Tyla is the youngest South African artist in over 50 years to enter the US Billboard Hot 100.

A spokesperson at NetInfluencer commented on the findings:

“Rarely do you see a new artist make a worldwide impact such as Tyla, having already made a historic entry with Water, reaching the top 10 on the Billboard Global 200. TikTok played a significant role in its success, with social media analytics revealing the singer rapidly gained followers and entered the global charts after going viral. This could lead other artists to try to replicate Tyla’s social media success, to which TikTok contributed greatly. It will be interesting to see what the singer does next to build on her rising fame”.

Sources: Instagram, Spotify, Influencer Marketing Calculator, Social Blade

Methodology

Spotify earnings: The number of plays was calculated and multiplied by $0.004, the average Spotify royalty earnings per stream.